Nineteen years of spotting what’s next. And we’re still hungry.

Our annual af&co. + Carbonate Hospitality Trends Report is back for its 19th year, forecasting the biggest influences shaping restaurants, food, beverage, hotels, and travel in 2027. Drawing on insights from more than 100 hospitality brands, the 90+ page report serves up fresh thinking and actionable ideas to help you stay relevant and grow sales.

Don’t just take our word for it. The New York Times, Forbes, The Wall Street Journal, Nation’s Restaurant News, and Restaurant Business regularly turn to our report for our take on what’s next in hospitality.

And this year, we’ve got even more on the menu.

Introducing The Intelligence Era: Rewriting the Hospitality Marketing Playbook, a new, dedicated marketing report. As AI changes how guests discover and evaluate experiences, getting their attention—and earning their business—takes a more connected approach. Built around three essential drivers—Reputation, Relevance, and Reach—this practical guide explores how PR, content, social media, advertising, and more can work together to build visibility, trust, and demand. Expect actionable strategies for turning marketing into what matters: more butts-in-seats and heads-in-beds.

Two reports. Plenty to chew on. And a whole lot you can put to work.

Join us for an engaging, interactive livestream presentation of the 19th Annual af&co. + Carbonate 2027 Hospitality Trends Report, and special report for 2027, The Intelligence Era: Rewriting the Hospitality Marketing Playbook.

The 19th Annual Hospitality Trends Report
Thursday, November 19 | 11:00 a.m. PT / 2:00 p.m. ET
Thursday, December 10 | 11:00 a.m. PT / 2:00 p.m. ET