2019 TREND REPORT NOW AVAILABLE | AF and Co

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If you experience any difficulty in accessing any part of this website, please feel free to call us at 415.781.5700 or email us at info@afandco.com and we will work with you to provide the information or service you seek through an alternate communication method that is accessible for you consistent with applicable law (for example, through telephone support).

af&co. & Carbonate's


17th Annual Hospitality Trends Report

It’s our 17th year predicting the biggest influences in food, beverage, hotels, travel, marketing, and social media that will shape the hospitality industry in the year ahead.

Do we know what we’re talking about? The New York Times, Martha Stewart and Better Homes & Garden and many other media think so, and we’re proud that the report is regularly cited as a trusted source.

Are you seeing ube everywhere you look? We called it in 2023. Five years ago, had you heard of quesabirria? It was our dish of the year in 2021—two years later Taco Bell introduced “grilled cheese dipping tacos.”

We could talk about food and travel all day (trust us!) but this report also provides plenty of inspiration for your marketing and social media efforts, so you can leverage trends to increase relevance and boost sales.

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Our Charitable Partner

We’re excited to share that in conjunction with this year’s report, af&co. and Carbonate will be raising funds to support The Culinary Institute of America.

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