AFANDCO ACCESSIBILITY STATEMENT

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If you experience any difficulty in accessing any part of this website, please feel free to call us at 415.781.5700 or email us at info@afandco.com and we will work with you to provide the information or service you seek through an alternate communication method that is accessible for you consistent with applicable law (for example, through telephone support).

LIFESTYLE MARKETING & MEDIA RELATIONS

Let's Do Business

af&co. & Carbonate's

17th Annual Hospitality Trends Report

It’s our 17th year predicting the biggest influences in food, beverage, hotels, travel, marketing, and social media that will shape the hospitality industry in the year ahead.

Do we know what we’re talking about? The New York Times, Martha Stewart and Better Homes & Garden and many other media think so, and we’re proud that the report is regularly cited as a trusted source.

Are you seeing ube everywhere you look? We called it in 2023. Five years ago, had you heard of quesabirria? It was our dish of the year in 2021—two years later Taco Bell introduced “grilled cheese dipping tacos.”

We could talk about food and travel all day (trust us!) but this report also provides plenty of inspiration for your marketing and social media efforts, so you can leverage trends to increase relevance and boost sales.

Live Presentations of our 2025 Report
Join Andrew Freeman, Founder of af&co & Co-Founder of Carbonate, Candace MacDonald, Co-Founder & Managing Director of Carbonate, and Leith Steel, Senior Strategist & Head of Insights at Carbonate for an informative and entertaining presentation.

REGISTER NOW

Thursday, November 21 | 10:30 a.m. - 12 p.m. PT
In-person & via livestream at The Ecolab Theater Culinary Institute of America at Copia

The complimentary presentation will be followed by a ticketed networking lunch. Mix and mingle in the Chuck Williams Culinary Arts Museum while enjoying a special menu inspired by our report, prepared by the culinary team at CIA at COPIA Click HERE to purchase tickets to the lunch.

CIA at COPIA
The Culinary Institute of America
500 1st Street
Napa, CA 94559

The CIA at Copia is a non-profit supporting future chefs and culinary leaders through student scholarships and education. Donations can be made here.

Wednesday December 4 | 10:30 PT / 1:30 ET
Via Livestream

Our Charitable Partner

We’re excited to share that in conjunction with this year’s report, af&co. and Carbonate will be raising funds to support The Culinary Institute of America.